In an effort to assist a newly appointed Public Relations Officer to determine the most effective way to promote the institution to college-bound Generation Y African-Americans we offered to conduct a survey research of our current students. The results were very revealing and have been used successfully to increase enrollment to historically high…

This study focuses on the importance of students' hard work and institutional factors--technology, advising, mentoring, and tutoring on student's academic performance. It is important for institutions to emphasize both students' hard work and effective institutional factors that will have positive impact on student success.