Publication Date
| In 2024 | 0 |
| Since 2023 | 0 |
| Since 2020 (last 5 years) | 0 |
| Since 2015 (last 10 years) | 0 |
| Since 2005 (last 20 years) | 1 |
Descriptor
| Administrators | 1 |
| Business | 1 |
| College Students | 1 |
| Competition | 1 |
| Educational Administration | 1 |
| Higher Education | 1 |
| Instructional Effectiveness | 1 |
| Marketing | 1 |
| Student Interests | 1 |
Source
| Contemporary Issues in… | 1 |
Author
| Mills, Richard | 1 |
| Rudd, Denis | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
| Arizona | 1 |
| California | 1 |
| Florida | 1 |
| New York | 1 |
| North Carolina | 1 |
| Ohio | 1 |
| Pennsylvania | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Download full textRudd, Denis; Mills, Richard – Contemporary Issues in Education Research, 2008
This paper will develop and explain a conceptual framework for the use of business industry marketing techniques within the higher educational spectrum. This framework will demonstrate how sound marketing management can help higher education increase its effectiveness and improve student interest, as well as encourage the development of managerial…
Descriptors: Higher Education, Marketing, Business, Educational Administration
