Courses: Persuasion, Marketing, Advanced Public Speaking, Argumentation. Objectives: The aims of this assignment are to introduce students to the concept of data mining as a tool for audience analysis and to improve students' ability to adapt a message to a specific audience.

Students are challenged to write papers and give oral presentations across disciplines. Yet, the audience for students often remains the same: college personnel and classroom peers. Communication classrooms are ideal places to learn about and practice audience adaptation, specifically modifying content for different audiences, contexts, and…