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Seiter, John S.; Gass, Robert H. – Communication Teacher, 2007
This article describes an exercise that involves providing students with a basic understanding and demonstration of audience adaptation and then asking them to practice and evaluate the skill. In this exercise the instructor begins by providing students with background on analyzing and adapting to audiences. Then the instructor collects several…
Descriptors: Audience Awareness, Audience Analysis, Periodicals, Persuasive Discourse