Communicators are involved in persuasion every day. For students to be effective in their persuasive attempts, they need experiential practice in creating and evaluating persuasive messages that utilize persuasive strategies. Persuasive strategies can help speakers to influence their audiences to accept proposed ideas and the possible implementation of those ideas. One creative means for students to learn and practice persuasive strategies is through the development of infomercials. Infomercials are effective because: (1) they are short in duration; (2) students are familiar with their format; and (3) students, friends, or family members may have been persuaded to purchase a product from an infomercial at some point in their lives. The activity described in this article demonstrates how infomercials can be used as a tool to teach persuasive strategies. A list of references and suggested readings is included.