Professional development is important to any organization, and sometimes quickly overlooked. The importance of professional development magnifies in institutions of higher education and the AACRAO professions, all of which are in the business of teaching and learning. This article examines how colleges and universities may improve professional development by aligning it with traditional academic programs. The author advocates for a new application of the Technology, Pedagogy, and Content Knowledge (TPACK) framework, a model of the knowledge required for effective teaching. By extending the TPACK model to the program level, this article offers a blueprint of how professional development programs may sync with the academic enterprise for potential improvements in outcomes, efficiency, and cost. The TPACK model appears well-suited for this new application but is untested and will require further research.