Enrollment managers, like most managers, have goals that must be focused on with precision, excitement, and vigor. Enrollment managers must excel at enrollment planning. Typically, enrollment planning unites undergraduate and graduate recruitment plans, out-of-state recruitment plans, marketing plans, retention plans, international enrollment plans, academic affairs strategic plans, academic college enrollment plans, diversity plans, and financial aid strategies. Finally, enrollment managers must "keep strong and carry on," always maintaining the most positive outlook possible. This article offers some take-aways from a book on optimism and outlook entitled: "Up: How Positive Outlook Can Transform Our Health and Aging," by Hilary Tindle. The book inspires reflection on the important role that an optimistic outlook plays in managing enrollment and leading enrollment management teams effectively.