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Direct linkPatturelli, Alex – College and University, 2021
Enrollment offices deploy various outreach methods including mailings, brochures, phone calls, and email campaigns. For these undergraduate admissions offices, working with high school students creates opportunities to shift the enrollment approach every academic year. Evolving admissions strategy created a chance to change the print marketing…
Descriptors: Enrollment Management, Low Income Students, College Admission, High School Students
Kilgore, Wendy – College and University, 2020
2019 was a bit different from previous years for the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research. Since they had six larger-scale research projects (of which several were calendared over the summer months), they did not want to overly burden their members with surveys. This resulted in four 60-Second…
Descriptors: Registrars (School), Admissions Officers, Institutional Characteristics, College Admission
Levin, Richard – College and University, 2016
All enrollment managers face some level of challenge related to decentralized decision making and operations. Policies and practices can vary considerably by academic area, creating administrative complexity, restricting the scope and speed of institutional initiatives, and limiting potential efficiencies. Central attempts to standardize or…
Descriptors: Foreign Countries, College Students, Student Recruitment, Value Added Models
