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Graduate Enrollment Considerations: Informing Practice and Research
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Kranzow, Jeannine – College and University, 2019
There has been a substantial increase in the number of graduate students enrolling at higher education institutions in the United States (McFarland et al. 2017). For practitioners and researchers serving in roles that support graduate student success, it is important to have an understanding of current enrollment data and trends as well as the…
Descriptors: Graduate Students, Enrollment, Enrollment Trends, College Choice
The Challenges of On-Campus Recruitment Events
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McCoy, Amy – College and University, 2012
On-campus admissions events are the secret weapon that colleges and universities use to convince students to apply and enroll. On-campus events vary depending on the size, location, and type of institution; they include campus visitations, open houses, preview days, scholarship events, admitted student events, and summer yield events. These events…
Descriptors: Higher Education, College Choice, Student Recruitment, Enrollment
The College Choice Process of the Women Who Gender Integrated America's Military Academies
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Jacob, Stacy A. – College and University, 2011
In 1976 and again in 1995, several brave women chose to enroll at--and thereby to "gender integrate"--America's military colleges. In 1976, women were admitted to the Department of Defense (DOD) service academies after an Act of Congress changed a law so as to allow for their matriculation. Beginning in 1995, women were admitted to state-supported…
Descriptors: Higher Education, Military Schools, Military Training, Military Personnel
How High School Students Construct Decision-Making Strategies for Choosing Colleges
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Govan, George V.; Patrick, Sondra; Yen, Cherng-Jyn – College and University, 2006
This study examined how high school seniors construct decision-making strategies for choosing a college to attend. To comprehend their decision-making strategies, we chose to examine this process through the theoretical lens of bounded rationality, which brings to light the complexity in constructing a college choice decision-making strategy…
Descriptors: Decision Making, Higher Education, High School Seniors, College Choice
Strategic Implications of Cultural Analysis: Preserving Purpose through Market Research.
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Wiese, Michael D. – College and University, 1990
This study investigated how cultural forces influence college choice at Olivet Nazarene University (Illinois), an institution seeking strategic guidance in light of the threat of contracting enrollment. The use of "local-cosmopolitan" dichotomy allowed researchers to determine an individual's pattern of social participation and…
Descriptors: Church Related Colleges, College Admission, College Choice, College Students
Marketing in Higher Education: A Stage Model Concerning Where It's Been and Where It's Going.
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Simmons, Jeanne M.; Laczniak, Gene R. – College and University, 1992
The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)
Descriptors: Admission (School), Advertising, College Administration, College Choice