On-campus admissions events are the secret weapon that colleges and universities use to convince students to apply and enroll. On-campus events vary depending on the size, location, and type of institution; they include campus visitations, open houses, preview days, scholarship events, admitted student events, and summer yield events. These events…

In 1976 and again in 1995, several brave women chose to enroll at--and thereby to "gender integrate"--America's military colleges. In 1976, women were admitted to the Department of Defense (DOD) service academies after an Act of Congress changed a law so as to allow for their matriculation. Beginning in 1995, women were admitted to state-supported…

A study of prospective engineering majors' college choice compared factors influencing those students with factors influencing other college-bound students; related college choice to student characteristics; and examined the time of major choice, principal influences on that decision, specialization preferences, and career objectives among this…

A study examined the probability that students would apply to or attend Southwest Missouri State University without a freshman no-need scholarship, prospective students' awareness of these and other scholarships, the relative importance students attach to the scholarship, and the recruiting potential of the scholarship in various amounts. (MSE)

Analysis of the joint submission of Scholastic Aptitude Test scores by 10,704 high school seniors shows that relatively few colleges compete with each other in local student markets. This suggests that state and institutional policies for adapting to demographically induced enrollment declines will be severely constrained by the competitive…

Common quantitative measures used as indicators of institutional quality (library holdings, student faculty ratio, expenditures) may be less revealing than other factors (out-of-class student-faculty interaction, special living environments, the institution's informal organization, etc.). Admissions staff should have such information available for…

A survey of a sampling of college-bound high school seniors in Arizona was undertaken to determine students' information needs for college choice. Items, including institutional, student, and program characteristics, are ranked in order of perceived importance. (MSE)

A study of 2,500 Boston College applicants accepted for fall 1977 revealed information about the college's applicant pool and drawing power that can be of assistance in policymaking and student recruitment. It also revealed information about application overlap and competition with other institutions in the same market. (MSE)

A survey of 2,500 applicants accepted at Boston College in 1977 is used to develop two statistical models of student decision making for college choice. One model focuses on the decision-making process and the other on institutional image, and the two are compared. The results of the two models guide institutional policy in different directions.…

The concept of family members assuming buying roles in various purchasing decisions is applied to parents and students in the college choice process. Prospective students (high school seniors) and their parents were surveyed in Milwaukee; the results and their implications for college marketing are discussed. (MSE)

A model of student college choice decision was formulated and empirically tested to be used as the basis to estimate the probability of whether a student would enter a particular college. Three components of the model were students' personal characteristics, the admissions process that the students experience, and college characteristics.…

Reports trends over a recent nine-year period in student access to and choice of public or private college as related to availability of monetary awards from one of the largest state student financial aid agencies, the Illinois State Scholarship Commission. Survey responses indicate that state awards foster access to Illinois college and…

Compared development of postsecondary education plans of African American and White ninth graders, vs variables of the Hossler/Gallagher Three Phase Model of College Choice. Subjects were from 2,930 households with students attending 21 Indiana high schools. Results indicate the variables were more predictive for Whites than African Americans, and…

This study analyzed the admissions materials sent by four major Midwestern research universities to each of four hypothetical prospective students (first- through fourth-year high school students). The material was analyzed on the basis of timeliness, personalization, pricing, image, and segmentation. (MDM)

A study investigated how 362 Ohio high school seniors perceived the quality of selected state universities in Ohio and how those perceptions affected their choice of colleges to which to apply. It is concluded that students do use perceived quality as a basis for application. Implications for practice and further research are outlined. (MSE)