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Direct linkTucciarone, Kristy – College and University, 2007
The purpose of this qualitative study is to analyze how advertising affects search and college choice among the plethora of college choice influencers. The results of the research indicate that parents, older siblings, friends, career aspirations, personal funds, scholarships, institutional reputation, location, sports, high school counselors, and…
Descriptors: Reputation, Advertising, Siblings, Scholarships
