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Direct linkPatturelli, Alex – College and University, 2021
Enrollment offices deploy various outreach methods including mailings, brochures, phone calls, and email campaigns. For these undergraduate admissions offices, working with high school students creates opportunities to shift the enrollment approach every academic year. Evolving admissions strategy created a chance to change the print marketing…
Descriptors: Enrollment Management, Low Income Students, College Admission, High School Students
Brandon, Jamie; Papinchak, John – College and University, 2020
As the technology landscape is continually evolving, transitions to newer software are commonplace in higher education. Change is often difficult to navigate, especially when the change that is implemented fundamentally impacts entrenched business processes. In no place is this more evident than when implementing a new system, whether the…
Descriptors: College Applicants, Technology Integration, Educational Change, Information Systems
Roemer, Ann E. – College and University, 2020
College and university admissions officers are the gatekeepers who decide which individuals may join the "country club" of higher education. As such, the decisions they make have a significant impact on the lives of individuals, especially those who are willing to travel across the globe and risk living in an unfamiliar country in order…
Descriptors: Language Tests, English (Second Language), Second Language Learning, Cutting Scores
Allen, Melissa – College and University, 2019
In 2014, the Florida Board of Governors deemed the University of Florida (UF) the state's flagship institute for online learning; UF Online was born. UF was to offer a portfolio of fully online undergraduate degrees at reduced tuition and fees to increase undergraduate access to the state university system by first-time-in-college and transfer…
Descriptors: Transfer Programs, College Transfer Students, Undergraduate Students, Online Courses
Levin, Richard – College and University, 2016
All enrollment managers face some level of challenge related to decentralized decision making and operations. Policies and practices can vary considerably by academic area, creating administrative complexity, restricting the scope and speed of institutional initiatives, and limiting potential efficiencies. Central attempts to standardize or…
Descriptors: Foreign Countries, College Students, Student Recruitment, Value Added Models
Adams, Amelia – College and University, 2009
This article focuses on the interaction between students and institutions as they move toward decisions related to college attendance. Enrollment managers will find this information useful as they work within their institution to develop and revise long-term recruiting strategies that benefit both the institution and future students. Typically,…
Descriptors: College Choice, College Attendance, Enrollment Management, Interaction
