The purpose of this qualitative study was to examine school counselors' preparation for college admissions counseling, strategies counselors utilize to stay current on college admissions processes and trends, and professional development needs related to college admissions counseling. Study findings indicated school counselors did not complete coursework in college admissions counseling during their school counseling graduate preparation programs. The study's results also suggested school counselors rely more on the American School Counseling Association (ASCA) and American Association of Collegiate Registrars and Admissions Officers (AACRAO) professional associations or college and university outreach initiatives to stay current on college admissions processes and trends, rather than school or district-level professional development opportunities. Participants identified four salient categories of professional development needs: 1) gaining knowledge about college and university admissions requirements; 2) counseling students and families on financial aid and scholarship processes; 3) advising students on standardized college admissions tests; and 4) learning about new college majors and career fields.