The importance of information is seldom centered in modern college access, college disparities, and college-going discussions. This article situates information and how it shapes college pursuits and intensifies inequities, particularly for minoritized groups. Specifically, the author unpacks two components from the Iloh Model of College-Going Decisions and Trajectories, information and information deserts, and explores their role and complexities. In doing so, the author attends to how information asymmetries, whether intentional or not, contribute to stratification and predatory college-going ecologies in the postsecondary education marketplace.