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Patturelli, Alex – College and University, 2021
Enrollment offices deploy various outreach methods including mailings, brochures, phone calls, and email campaigns. For these undergraduate admissions offices, working with high school students creates opportunities to shift the enrollment approach every academic year. Evolving admissions strategy created a chance to change the print marketing…
Descriptors: Enrollment Management, Low Income Students, College Admission, High School Students
Tucciarone, Kristy – College and University, 2021
This study investigates how universities can increase enrollment by advertising anxiety resources to prospective students during the college search process. Anxiety is classified as a mental health crisis on today's college campuses and is the leading concern for college students. There are eight major factors associated with anxiety among college…
Descriptors: Enrollment, Enrollment Management, Anxiety, College Bound Students
Kilgore, Wendy – College and University, 2020
2019 was a bit different from previous years for the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research. Since they had six larger-scale research projects (of which several were calendared over the summer months), they did not want to overly burden their members with surveys. This resulted in four 60-Second…
Descriptors: Registrars (School), Admissions Officers, Institutional Characteristics, College Admission