Enrollment offices deploy various outreach methods including mailings, brochures, phone calls, and email campaigns. For these undergraduate admissions offices, working with high school students creates opportunities to shift the enrollment approach every academic year. Evolving admissions strategy created a chance to change the print marketing…

This study investigates how universities can increase enrollment by advertising anxiety resources to prospective students during the college search process. Anxiety is classified as a mental health crisis on today's college campuses and is the leading concern for college students. There are eight major factors associated with anxiety among college…

The literature on college choice is extensive and navigating it for purposes of review is complicated by the dual meaning given to the word choice. To clarify, in this article, the phrase "college choice" refers to the concept defined by Don Hossler and Karen Gallagher in their seminal 1987 article entitled "Studying Student College…

The importance of information is seldom centered in modern college access, college disparities, and college-going discussions. This article situates information and how it shapes college pursuits and intensifies inequities, particularly for minoritized groups. Specifically, the author unpacks two components from the Iloh Model of College-Going…

2019 was a bit different from previous years for the American Association of Collegiate Registrars and Admissions Officers (AACRAO) Research. Since they had six larger-scale research projects (of which several were calendared over the summer months), they did not want to overly burden their members with surveys. This resulted in four 60-Second…

Many U.S. students working toward a high school diploma can take Cambridge Assessment International Education courses. This article explores the characteristics and postsecondary enrolment patterns of a cohort of 2014-15 public high school graduates in the state of Washington who participated in a Cambridge program of learning. The outcomes of the…

North Carolina has become the first state to require all students to prove their residency status through a thirdparty process when applying for college and financial assistance. NC Residency Determination Service (RDS) has taken the responsibilities from individual institutions to determine whether a student's residency status is in state or out…

The decisions to go to college and where are life-altering. Accordingly, college choice theory has been a necessary framework for understanding access and destinations in postsecondary education. The author argues for the need to depart from framing college-going around "choice" and puts forth a timely and context-driven alternative to…

As postsecondary credentials become even more essential to bridge education programs and career pathways, it is critical to reevaluate expectations regarding the transition from high school to college. More specifically, it must be determined how best to support students in marginalized populations that historically have been less likely to attend…

This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…

This case study sought to gain a better understanding of the impact of the Cambridge Acceleration Program on students' transition from high school to college at one American university. The findings from an online questionnaire indicate that many participants develop a range of skills that are perceived as important in the context of university…

This article focuses on the research being conducted by Cambridge International Examinations (Cambridge) to ensure that its international assessments prepare students as well as other acceleration programs for continued study in U.S. colleges and universities. The study, which builds on previous freshman GPA data modeling work using data supplied…