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Direct linkTucciarone, Kristy – College and University, 2021
This study investigates how universities can increase enrollment by advertising anxiety resources to prospective students during the college search process. Anxiety is classified as a mental health crisis on today's college campuses and is the leading concern for college students. There are eight major factors associated with anxiety among college…
Descriptors: Enrollment, Enrollment Management, Anxiety, College Bound Students
Tucciarone, Kristy – College and University, 2016
This study investigates how universities can increase the effectiveness of the search process by featuring in their advertisements expert and celebrity endorsers who attended the institution. How can universities gain the attention of prospective students using the star power of experts and celebrities? Experts and celebrities promoting a…
Descriptors: Reputation, Advertising, Student Recruitment, High School Students
