A sample of 99 undergraduates in counseling was divided into two groups based on wait time from triage to intake, "less wait time" (up to two weeks) versus "more wait time" (at least two weeks). The less wait time group showed "higher willingness to recommend the university," "higher institutional commitment," and "lower perceived stigma for receiving psychological help," versus the more wait time group. These three outcomes are often part of a university's overall mission, and may enhance the perceived value of a counseling center to a university. These differences were partially supported compared to a not-in-counseling control group. The study results should be regarded as encouraging and in need of more rigorous follow-up.