In the standard Proportion-Congruent (PC) paradigm, performance is compared between a list containing mostly congruent (MC) stimuli (e.g., the word RED in the color red in the Stroop task; Stroop, 1935) and a list containing mostly incongruent (MI) stimuli (e.g., the word BLUE in red). The PC effect, the finding that the congruency effect (i.e.,…

Using two-character Chinese word targets in a masked priming lexical-decision task, Gu and colleagues (2015) demonstrated a significant transposed character (TC) priming effect. More importantly, the priming effect was the same size for single-morpheme words and multiple-morpheme words, suggesting that TC priming effects are not influenced by…

According to some accounts, the bilingual advantage is most pronounced in the domain of executive attention rather than inhibition and should therefore be more easily detected in conflict adaptation paradigms than in simple interference paradigms. We tested this idea using two conflict adaptation paradigms, one that elicits a list-wide…

In the Stroop task, congruency effects (i.e., the color-naming latency difference between incongruent stimuli, e.g., the word BLUE written in the color red, and congruent stimuli, e.g., RED in red) are smaller in a list in which incongruent trials are frequent than in a list in which incongruent trials are infrequent. The traditional explanation…

A word's exterior letters, particularly its initial letter, appear to have a special status when reading. Therefore, most orthographic coding models incorporate assumptions giving initial letters and, in some cases, final letters, enhanced importance during the orthographic coding process. In the present article, 3 masked priming experiments were…

A consistent finding in the Stroop literature is that congruency effects (i.e., the color-naming latency difference between words presented in incongruent vs. congruent colors) are larger for mostly-congruent items (e.g., the word RED presented most often in red) than for mostly-incongruent items (e.g., the word GREEN presented most often in…

Considerable research effort has been devoted to investigating semantic priming effects, particularly, the locus of those effects. Semantically related primes might activate their target's lexical representation (through automatic spreading activation at short stimulus onset asynchronies (SOAs), or through generation of words expected to follow…

Does visuospatial orientation influence repetition and transposed character (TC) priming effects in logographic scripts? According to perceptual learning accounts, the nature of orthographic (form) priming effects should be influenced by text orientation (Dehaene, Cohen, Sigman, & Vinckier, 2005; Grainger & Holcomb, 2009). In contrast,…

Perceptual learning accounts of orthographic coding predict that transposed-letter (TL) priming effects should be smaller when the prime and target stimuli are not presented in their canonical (left-to-right horizontal in English) orientation (Dehaene, Cohen, Sigman, & Vinckier, 2005; Grainger & Holcomb, 2009). In contrast, abstract letter…

The present experiment provides an investigation of a promising new tool, the masked priming same-different task, for investigating the orthographic coding process. Orthographic coding is the process of establishing a mental representation of the letters and letter order in the word being read which is then used by readers to access higher-level…

Models of written word recognition in languages using the Roman alphabet assume that a word's visual form is quickly mapped onto abstract units. This proposal is consistent with the finding that masked priming effects are of similar magnitude from lowercase, uppercase, and alternating-case primes (e.g., beard-BEARD, BEARD-BEARD, and BeArD-BEARD).…

Studies using the lexical decision task with English stimuli have demonstrated that homophones are responded to more slowly than nonhomophonic controls. In contrast, several studies using Chinese stimuli have shown that homophones are responded to more rapidly than nonhomophonic controls. In an attempt to better understand the impact of homophony,…

Performance in a lexical decision task is crucially dependent on the difficulty of the word-nonword discrimination. More wordlike nonwords cause not only a latency increase for words but also, as reported by Stone and Van Orden (1993), larger word frequency effects. Several current models of lexical decision making can explain these types of…

An orthographically similar masked nonword prime facilitates responding in a lexical decision task (Forster & Davis, 1984). Recently, this masked priming paradigm has been used to evaluate models of orthographic coding--models that attempt to quantify prime-target similarity. One general finding is that priming effects often do not occur when…