Unlike other visual objects which are invariant to the left-right orientation, mirror letters (e.g., b and d) represent different object identities. Previous masked priming lexical decision studies have suggested that the identification of a mirror letter involves suppression of its mirror image counterpart reporting as evidence that a pseudoword…

The present study investigated how response mode (oral vs. manual) modulates the Stroop effect using a picture variant of the Stroop task in which participants named orally, or identified with a manual keypress, line drawings of animals (e.g., camel). Consistent with previous color-response Stroop studies, relative to the nonlinguistic neutral…

It is well-established that allographs like the uppercase and lowercase forms of the Roman alphabet (e.g., a and A) map onto the same "abstract letter identity," orthographic representations that are independent of the visual form. Consistent with this, in the allograph match task ("Are 'a' and 'A' the same letter?"), priming…

Using the oral and manual Stroop tasks we tested the claim that retrieval of meaning from a written word is automatic, in the sense that it cannot be controlled. The semantic interference effect (greater interference caused by color-related words than color-neutral words) was used as the index of semantic activation. To manipulate the level of…

In 2 variants of the color-word Stroop task, we compared 5 types of color-neutral distractors--real words (e.g., "HAT"), pseudowords (e.g., "HIX"), consonant strings (e.g., "HDK"), symbol strings (e.g., #$%), and a row of Xs (e.g., "XXX")--as well as incongruent color words (e.g., "GREEN" displayed…

Semantic priming effects are popularly explained in terms of an automatic spreading activation process, according to which the activation of a node in a semantic network spreads automatically to interconnected nodes, preactivating a semantically related word. It is expected from this account that semantic priming effects should be routinely…

Semantic priming effects at a short prime-target stimulus onset asynchrony are commonly explained in terms of an automatic spreading activation process. According to this view, the proportion of related trials should have no impact on the size of the semantic priming effect. Using a semantic categorization task ("Is this a living…

In lexical decision, to date few studies in English have found a reliable pseudohomophone priming advantage with orthographically similar primes (the "klip-plip effect"; Frost, Ahissar, Gotesman, & Tayeb, 2003; see Rastle & Brysbaert, 2006, for a review). On the basis of the Bayseian reader model of lexical decision (Norris,…

Theories of language production generally describe the segment as the basic unit in phonological encoding (e.g., Dell, 1988; Levelt, Roelofs, & Meyer, 1999). However, there is also evidence that such a unit might be language specific. Chen, Chen, and Dell (2002), for instance, found no effect of single segments when using a preparation…

Using the same-different task, Perea, Dunabeitia, Pollatsek, and Carreiras (2009) showed that digits resembling letters ("leet digits"; e.g., 1 = "I", 4 = "A") primed pseudoword strings (e.g., "V35Z3D-VESZED"), but letters resembling digits ("leet letters") did not prime digit strings (e.g.,…

A prime generated by transposing two internal letters (e.g., jugde) produces strong priming of the original word (judge). In lexical decision, this transposed-letter (TL) priming effect is generally weak or absent for nonword targets; thus, it is unclear whether the origin of this effect is lexical or prelexical. The authors describe the Bayesian…