Descriptor
| Advertising | 2 |
| Second Language Instruction | 2 |
| Visual Aids | 2 |
| Class Activities | 1 |
| Classroom Techniques | 1 |
| Commercial Art | 1 |
| Comparative Education | 1 |
| Discourse Analysis | 1 |
| Educational Theories | 1 |
| Foreign Countries | 1 |
| French | 1 |
| More ▼ | |
Source
| Canadian Modern Language… | 2 |
Author
| Brown, James W. | 1 |
| Lentz, Francois | 1 |
Publication Type
| Guides - Classroom - Teacher | 2 |
| Journal Articles | 2 |
| Reports - Descriptive | 1 |
Education Level
Audience
Location
| France | 1 |
| United States | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedBrown, James W. – Canadian Modern Language Review, 1983
Approaches taken in the United States and France to use of visual pedagogy are compared and discussed. The necessity of integrating semiotic theory and visual pedagogy is underscored, a semiotic model of visual literacy and decoding is outlined, and some advertisements are analyzed, giving suggestions for teaching use. (MSE)
Descriptors: Advertising, Commercial Art, Comparative Education, Educational Theories
Peer reviewedLentz, Francois – Canadian Modern Language Review, 1988
Suggests a variety of class activities analyzing the language used in French-language advertisements. (MSE)
Descriptors: Advertising, Class Activities, Classroom Techniques, Discourse Analysis
