There is concern among second language educators in Canada that male students are losing interest in studying French as a second language (FSL). In response, in the fall of 2003, a study was conducted to investigate gender differences in second language (L2) motivation among Grade 9 core French students. Building upon the traditional model of L2 motivation that emphasizes learner attitudes toward the target-language community, the researcher broadened the concept of L2 motivation to include both societal and classroom-related factors. A mixed methodology was then employed to determine if gender differences in these factors exist among Grade 9 FSL students. Approximately 500 students in Grade 9 completed a questionnaire. The significant findings of the questionnaires were then explored in interviews with students and teachers. As the study progressed, it became apparent that societal perceptions of what is appropriate for males lay at the root of the identified.