With this article we want to illustrate how the central publications of the European Union legitimate a role of Career Guidance Services (CGS) that help in establishing a desired form of social order. Using the Sociology of Knowledge Approach to Discourse, we reconstructed four typical metaphorical conceptualisations of CGS that go along with desirable and taken-for-granted subject positions. The results reveal the assigned active role of CGS in establishing a specific vision of and in transforming the European society. We conclude by outlining the ways in which critique is expressed within the discourse and by highlighting the inherent ambivalences of these practices of critique.