The research is complete, the article written, there's just one last job-think of a great title, one that not only elegantly summarizes your research, but that is also going to grab the attention of a fickle and perpetually time-poor readership. Article titling is a challenge for experienced researchers, and even more so for young academics seeking to get a toe hold in the tough and unforgiving world of academic publishing. In Tim Moore's work as a writing and communications lecturer in the arts faculty of an Australian university, he spends some time in classes talking about research article titles, and which assemblages of words might help students get the right exposure for their work. Here he provides some insight into how to come up with a perfect title. He also provides some dos and don'ts for article titling.