This paper is part of the researcher's Ph.D. thesis to deploy and develop the potential of genre-based pedagogy of systemic functional linguistics to support business-major English language learners' development of persuasive strategies in the written discourse of online advertisement. Given the "value" of netvertisement in motivating…

Developing a writer's voice is a challenging task for second-language writers who are new not only to the culture but also to the values associated with the target language. This study aims at exploring the writer's voice of Arabic-speaking learners who study English as a Second Language. The study mainly discusses the following question: Do L2…

The Malaysian government has long recognized the significance of mastering the English language among its citizenry. The government has planned, and subsequently, implemented many policies to ensure Malaysians master the English language. Although civil servants have a strong desire to master the English language to perform their duties more…

The quality of any academic essay highly depends on cohesion and coherence since they affect the overall quality and the tone of the writing to a great extent. Conjunctive adverbials are among the types of devices which logically help linking sentences into paragraphs and paragraphs into essays. Conjunctive Adverbials ultimately affect the…

This study investigated the extent to which results of rhetorical comparisons of persuasive essays by Moroccan students learning English as a foreign language (EFL) would provide empirical evidence for Kaplan's (1966) contrastive rhetoric hypothesis. This is especially regarding the fact that EFL students-writing problems are a byproduct of…