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Download full textHe, Yi – Arab World English Journal, 2022
This paper is part of the researcher's Ph.D. thesis to deploy and develop the potential of genre-based pedagogy of systemic functional linguistics to support business-major English language learners' development of persuasive strategies in the written discourse of online advertisement. Given the "value" of netvertisement in motivating…
Descriptors: Foreign Countries, English (Second Language), Second Language Instruction, Persuasive Discourse
Chen, Feng – Arab World English Journal, 2021
Previous studies in genre-based pedagogy mainly concerned with its teaching effects, few studies involved with students' perceptions and attitudes which is actually playing a role in teaching and learning activities. The present study intends to make some explorations in this aspect. A quasi-experimental study to designed to answer the research…
Descriptors: Student Attitudes, Persuasive Discourse, Teaching Methods, Learning Activities
