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Wu, Xiaoyu; Gao, Yuan – American Journal of Business Education, 2011
This paper applies the extended technology acceptance model (exTAM) in information systems research to the use of clickers in student learning. The technology acceptance model (TAM) posits that perceived ease of use and perceived usefulness of technology influence users' attitudes toward using and intention to use technology. Research subsequent…
Descriptors: Audience Response Systems, Computer Attitudes, Technology Uses in Education, Educational Technology
Gao, Yuan; Wu, Xiaoyu – American Journal of Business Education, 2010
This paper explores the idea of perceived value of educational hypermedia by extending prior research in advertising and information systems. It proposes that the value of a course support site comes from both its information content and users' experience when they visit the site. The cognitive antecedents of a site's perceived value include…
Descriptors: Hypermedia, Information Systems, Advertising, Structural Equation Models