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Chong, James; Jennings, William P.; Phillips, G. Michael – American Journal of Business Education, 2018
When a portfolio is not actively managed to maintain a fixed investment percentage in each asset but rather maintains a fixed number of shares for each asset, the portfolio weights will change over time because the market returns of the different assets will not be the same. Consequently, portfolio betas computed as a linear combination of asset…
Descriptors: Business Administration Education, Marketing, Investment, Business Skills
Martin, Gillian – American Journal of Business Education, 2011
The rationale behind marketing segmentation is to allow businesses to focus on their consumers' behaviors and purchasing patterns. If done effectively, marketing segmentation allows an organization to achieve its highest return on investment (ROI) in turn for its marketing and sales expenses. If an organization markets its products or services to…
Descriptors: Business Administration Education, Marketing, Classification, Distributive Education
Hoshower, Leon; Gupta, Ashok K. – American Journal of Business Education, 2009
Improper sales revenue recognition is the single largest issue contributing to financial restatements. Understanding and applying the rules of sales revenue recognition is not just an accounting problem; it is a marketing problem, too. Thus, it is important that the sales force has a basic understanding of the rules of sales recognition and be…
Descriptors: Marketing, Salesmanship, Accounting, Undergraduate Students
Ahmed, Irfan – American Journal of Business Education, 2009
Undergraduate programs in business are expected to provide a comprehensive learning for their students in order to prepare them to be able to deal with complex business problems in their jobs. Business schools attempt to provide this learning through various curricular design strategies. This paper proposes the use of an undergraduate course in…
Descriptors: Retailing, Business Administration Education, Business Skills, Undergraduate Students