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Download full textChong, James T.; Jennings, William P.; Phillips, G. Michael – American Journal of Business Education, 2013
An educational example is presented that is an effective teaching illustration to help students understand the difference between traditional CAPM beta and downside (or down-market) beta and why downside beta is a superior measure for use in personal financial planning investment policy statements.
Descriptors: Investment, Business Administration Education, Business Skills, Demonstrations (Educational)
