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Download full textBerry, Priscilla – American Journal of Business Education, 2008
The need to reform the undergraduate business curriculum was in evidence before 9/11 and is more imperative since the stock market disintegration beginning in December 2007. The stakeholders will not tolerate the old methods of functional teaching for business school graduates. Graduates must be work ready and the challenges to business schools…
Descriptors: Undergraduate Study, Curriculum Design, Curriculum Development, Business Administration Education
