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Reinforcing Comprehensive Business Learning through an Undergraduate Retailing Course: A Prospectus
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Ahmed, Irfan – American Journal of Business Education, 2009
Undergraduate programs in business are expected to provide a comprehensive learning for their students in order to prepare them to be able to deal with complex business problems in their jobs. Business schools attempt to provide this learning through various curricular design strategies. This paper proposes the use of an undergraduate course in…
Descriptors: Retailing, Business Administration Education, Business Skills, Undergraduate Students