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Early Admission Call-Up: A Strategy and Marketing Perk for Attracting Better Students to a College in Lebanon
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Naimy, Viviane; Nasser, Ramzi – American Journal of Business Education, 2009
The purpose of this study was to determine whether an early call-up strategy helps in attracting better students to a private university in Lebanon. Early admission call-up was administered to the top 25 percentile-ranked students of main feeder schools at a private university in Lebanon. Admission data was accrued for students who applied for…
Descriptors: Foreign Countries, College Admission, Enrollment Management, Enrollment Influences