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Download full textZinser, Brian; Brunswick, Gary – American Journal of Business Education, 2010
The rate of textbook revision cycles is examined in light of the recent trend towards more rapid revisions (and adoptions of textbooks). The authors conduct background research to better understand the context for textbook revision cycles and the environmental forces that have been influencing what appears to be more rapid textbook revisions. A…
Descriptors: Business Administration Education, Textbooks, Textbook Preparation, Textbook Content
