Argues that, no matter how good and well-intentioned new curriculum and assessment reforms are, they will fail unless there are real-world consequences that motivate students to work hard in school. Educational systems fail because what students want, i.e., college admissions, jobs, and job training, are disconnected from school work. (GLR)

Offers 10 academic criteria considered essential for states to adopt when establishing their educational standards. As an aid to standard setters, the article includes a list of titles from the "Defining World-Class Standards" series written by the American Federation of Teachers. Criteria categories are math, science, history and social…