The relationship between college students and their parents is far closer than it was when most of today's educators were in school. Tapping into the upside and managing the potential drawbacks of highly involved parents is taking on great importance on an increasing number of campuses. Whether people call them "helicopter parents" or "boomers," this generation of parents has been and will continue to be involved in their children's education. In this article, the author offers several items to consider when designing and assessing an institution's relationship with these parents. Colleges and universities throughout the country are taking creative steps to enlist today's involved parents in ways that promote--rather than thwart--student development and engaged learning. Parent links on college and university Web sites reveal a wide variety of approaches to parent programs and services. Though there is much to learn from sister schools, each college or university needs to develop its own institutional philosophy and goals that will enhance the learning and continued growth of its cohort of students. (Contains 2 notes, 6 resources and 5 online resources.)