This study analyses the role of communication in social activism from models that surpass the mere emotional reaction, prior belief reinforcement or brand identification. This paper tests the hypothesis that a message focused on the cause (and its results) will motivate a previously sensitized audience depending on their interactions with source…

The relationship between signs and human action is one of the most-widely studied theories in art and communication. Humans are constantly producing new discourse and new discursive devices, and the issue of the relationship between signs / action not only remains open but is branching off and forming hybrids towards other materials. This work…

In Peru, young college students have leading roles in social protest mobilizations even when they seldom belong to political organizations. This study aims to analyze the perception of current politics and its institutions among young college students, and to inquire into their interest on relevant events at their surroundings and into the…