This is a report of a survey conducted to determine newspaper readership habits of persons living within the circulation of the "Amsterdam News," a black weekly published in New York City. The survey was conducted with the purpose of increasing advertising revenues and assisting the management of the "Amsterdam News" with changes in the newspaper's structure and editorial functions. Presented in the report are a brief review of recent research dealing with black people in the media, a description of the survey methodology, and demographic data on the population surveyed. Also provided are a copy of the survey and extensive analysis of the respondents' general media habits, reading preferences, shopping habits (food, furniture, and clothing), and advertising interests. Finally, readers' attitudes toward "Amsterdam News" coverage of news, racial issues, sports, arts, entertainment and social events are described. (GC)