Objective: The present study developed a measure assessing the emotional responses, "Displacement Imposition," of cigarette and e-cigarette users on a college campus with a smoking/vaping ban. It also examined the relationship between "Displacement Imposition" and readiness to quit smoking/ vaping, and how this relationship differed between cigarette and e-cigarette users. Participants: Participants (N=297) were from a large, Midwestern university. Methods: Participants completed online questionnaires assessing demographics, cigarette and e-cigarette use, "Displacement Imposition," and readiness to quit. Results: All six "Displacement Imposition" items loaded onto a single factor. A significant interaction emerged between "Displacement Imposition" and product use in predicting readiness to quit. At high levels of "Displacement Imposition," cigarette users were less ready to quit than e-cigarette users. Conclusions: Findings suggest restrictions imposed on cigarette and e-cigarette users were associated with reduced readiness to quit. Findings inform tobacco control policies as tobacco denormalization may increase the burden placed on tobacco users.