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What Is the Relationship between the Effectiveness of Nonprofit Organizations' Marketing Techniques and Type of Audience Approached?
Silberg, Carol A. – 1984
A study was conducted at Prince George's Community College (PGCC) to determine which marketing techniques used by the college were most effective in student recruitment, and whether the way in which students heard about the college was affected by the reason they came to PGCC and by the area that they selected for their major. As part of the…
Descriptors: Community Colleges, Information Sources, Institutional Advancement, School Community Relationship
What Is the Relationship between the Age of the Audience and the Effectiveness of Marketing Techniques in Attracting Students to a Community College?
Silberg, Carol A. – 1985
A study was conducted at Prince George's Community College (PGCC) to investigate the relationship between the age of the audience and the effectiveness of marketing techniques in attracting students to the college. The study focused on how and why community colleges market themselves, and why some techniques were more effective than others for…
Descriptors: Age, Community Colleges, Information Dissemination, Institutional Advancement