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Silberg, Carol A. | 1 |
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Silberg, Carol A. – 1985
A study was conducted at Prince George's Community College (PGCC) to investigate the relationship between the age of the audience and the effectiveness of marketing techniques in attracting students to the college. The study focused on how and why community colleges market themselves, and why some techniques were more effective than others for…
Descriptors: Age, Community Colleges, Information Dissemination, Institutional Advancement