Key Findings of AAP Store Survey.

Melendes, Bob; And Others

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ERIC Number: EJ153869

Record Type: Journal

Publication Date: 1977

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Key Findings of AAP Store Survey

Melendes, Bob; And Others

College Store Journal (Sec 1), 54, 2, 103-4, Feb/Mar 77

Results of the Association of American Publishers "College Bookstore Marketing Survey" in the fall of 1976 are summarized. The intent was to improve college textbook publisher services to college stores in the areas of order fulfillment, publication scheduling, print quantities, shipping, billing, and processing of returns. (LBH)

Descriptors: Bookstores, College Stores, Higher Education, Marketing, Merchandise Information, National Surveys, Printing, Publishing Industry, Reading Materials, Textbook Publications, Textbooks

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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