This paper presents the first systematic investigation into the search engine optimization practices of major contract cheating websites in the United States. From a business perspective, visibility in organic search engine results is considered one of the top client recruitment tools. The current understanding of student recruitment strategies by…

Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices…

The information available online is mostly present in an unstructured form and search engines are indispensable tools especially in higher education organizations for obtaining information from the Internet. Various search engines were developed to help learners to retrieve the information but unfortunately, most of the information retrieved is…

This article analyses the advertisements inserted in search engines of Spanish academic services websites in 2018 and 2019. Content analysis of these advertisements, conducted through the use of Semrush (Search Engine Optimization SEO and Search Engine Marketing SEM audit platform), shows that a large number of platforms offer to write academic…

Teaching empirical educational research in higher education involves implementing a very useful web tool for bibliography/scientific literature research, a search engine specifically employed for scientific papers, such as "Google Scholar". The aim of this study is to examine undergraduate students' acceptance of technology, through…

In this digital age, there is an abundance of online educational materials in public and proprietary platforms. To allow effective retrieval of educational resources, it is a necessity to build keyword-based search engines over these collections. In modern Web search engines, high-quality rankings are obtained by applying machine learning…

The constant struggle to attract new readers has led the digital news media to adopt search engine positioning strategies within their newsrooms. Given that readers are increasingly opting to consume their news via search engines, such as Google or Bing, this study explores perceptions and applications of search engine optimization (SEO) in the…

Online learning has been widely discussed in education research, and open educational resources have become an increasingly popular way to help learners acquire knowledge. However, these resources contain massive amounts of information, making it difficult for learners to identify Web articles that refer to computer science knowledge. This study…

This quantitative case study employs weblog data supplied by six major academic journal publishers, known as HTTP referer [sic] data from Washington State University IP address ranges to reveal the sites that researchers and students use to retrieve academic journal literature. HTTP referrers to academic journal articles were categorized as…

The shift to online education has dealt several important pedagogical lessons in a very short time frame, none more so than approaches to assessments. This experience, coupled to improved access to education, will likely see online assessments remain as a major component of modern mainstream education. The powerful technologies that facilitate the…

Restrictions on movement during the COVID-19 pandemic led to assessment being conducted online, which gave students opportunities to use internet search engines during examinations. We found that in some cases internet searches resulted in characteristic incorrect responses, and around one third of students entered these answers to examination…

Children are crucial to the future of climate change leadership, and even as youth, they have the ability to make a difference in achieving climate equity. Explorations of children's climate change literature is limited, despite the push from experts to involve children in climate change education and action. A thematic analysis of picturebooks…

The aim of the large-scale research entitled "Exploring Documentary Heritage for Building Synergies between Research and Society" is to investigate previously unexplored aspects of the documentary heritage, including the part of the legacy that has previously been subject to censorship and has therefore not been studied in depth. In…

Urban community colleges have been studied primarily from a case study perspective, often highlighted by doctoral students conducting research at their institutions. Little of this scholarship, however, has been translated into the base of literature, as less than 5% of the citations in the largest search engines are focused on urban community…

The YouTube SEO Project directs students to research a target market's needs using consumer search demand, create an engaging mobile video that responds to this demand, and use search engine optimization (SEO) to optimize and publish the video for searchers on YouTube.com. Students completing the project reported positive learning outcomes and…