In the 1940s, 50s, and 60s, the skills needed to have a successful career were very different than they are today. This case study of the Hammond Area Career Center's Multimedia Broadcast Academy shows how one Rust Belt community has revamped its approach to career and technical education and is preparing students for jobs in the new economy. This rapidly-growing program represents a new approach to career training within the district--one that is based on a different way of thinking about what it means to be a productive worker in the 21st century. In its first year of operation, the new program attracted more than 20 students. As the Hammond Multimedia Broadcast Academy enters its second year, that number has already doubled. In fact, the Career Center is already placing students on a waiting list due to an overwhelming level of interest. The success of the program suggests a different way to think about education in America.