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ERIC Number: EJ997395
Record Type: Journal
Publication Date: 2013-Apr
Pages: 11
Abstractor: As Provided
Reference Count: 92
ISBN: N/A
ISSN: ISSN-0273-4753
A Critical Review of the Literature for Sales Educators
Cummins, Shannon; Peltier, James W.; Erffmeyer, Robert; Whalen, Joel
Journal of Marketing Education, v35 n1 p68-78 Apr 2013
The "Journal of Marketing Education" is publishing a special issue on Sales Education and Training in August 2014. In this article, we review the sales education literature from four primary journals and the business literature at large. The four primary journals are the "Journal of Marketing Education," "Marketing Education Review," "Journal of Education in Business," and the "Journal of Personal Selling & Sales Management." Of the 107 identified articles, experiential learning, assessment, and career development were the three most prominent topics. Future research opportunities in sales education, including those for the special issue, are offered across nine topical areas. (Contains 3 tables.)
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Information Analyses; Journal Articles; Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A