Presenting suggestions for conceptualizing Rural Development Act Title V program evaluations, this paper focuses upon a five-level program outcomes model which encompasses a causal sequence of anticipated shortrun, intermediate, and longrun outcomes. Examples of possible Title V measurement foci are presented for each of five outcome levels as follows: (1) development of the program plan (organization of responsibility within the land grant university; creation of an advisory group; and creation of a program design); (2) organization of the program delivery system (establishment of a formal organizational structure; involvement of extra-university institutions and agencies; involvement of a range of university departments; and creation of new research-extension relationships); (3) program operations (initiation of direct services to rural people; organization of citizens' groups; creation of specific plans or proposals for development of projects; preparation of publications and educational materials; development of training courses; and conduct of research studies); (4) establishment of new facilities, services, etc. (creation of new community delivery systems; improvement of rural housing, transportation, etc; establishment of new regulations; and development of new job and/or income producing opportunities); (5) improvement in the quality of rural living (personal well-being; satisfying employment and increased income; a more healthful and satisfying rural environment; and wider material and cultural opportunities). (JC)