NotesFAQContact Us
Search Tips
Back to results
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ964679
Record Type: Journal
Publication Date: 2012-Jul
Pages: 14
Abstractor: As Provided
ISSN: ISSN-0018-1560
University-Industry Collaboration from a Relationship Marketing Perspective: An Empirical Analysis in a Spanish University
Frasquet, Marta; Calderon, Haydee; Cervera, Amparo
Higher Education: The International Journal of Higher Education and Educational Planning, v64 n1 p85-98 Jul 2012
Building relationships between universities and industry bodies is of prime importance for creating value for universities' stakeholders. This paper focuses on relationships in relation to undergraduate internship programmes in the Social Sciences. Using the relationship marketing approach, we analyze this type of collaboration of firms with a large public Spanish University. We build and test a structural equations model whose results show that communication is a key building block of relationships, having a positive effect on satisfaction with the relationship, trust and functionality of conflict, and that trust and commitment increase the level of collaboration of firms with universities.
Springer. 233 Spring Street, New York, NY 10013. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-348-4505; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Spain