This article discusses the S.M.A.R.T. strategy for recruiting and retaining quality high school coaches. S.M.A.R.T. stands for Scouting, Mentoring and Coaching, Appreciation, Rating, and Time. Scouting addresses how one goes about locating and hiring quality coaches. Mentoring and Coaching addresses how to develop the coach within the specific school and organizational culture. Multiple studies show that employees who feel appreciated are more likely to remain at their jobs and be more effective. Rating addresses how to evaluate the performance of coaches. Finally, time addresses the understanding that developing a quality coach takes patience and a long-term commitment. Combining these five elements provides a comprehensive pathway for the athletic director to make an informed hiring decision, and to develop and retain a valued athletic department resource.