This article provides a critical discourse analysis of how career is discussed on elite graduate recruitment websites. Building on previous work from Handley (2018, https://doi.org/10.1177/0950017016686031) and Ingram and Allen (2019, https://doi.org/10.1177/0038026118790949) this article draws attention to how career is constructed, first, as something which graduates consume and, second, as a 'liminal experience' which transforms the graduates' identities and allows them to gain access to a new authentic self, now able to progress towards their personal goals. This ideological reading of careers information is different to traditional understandings of careers information in Higher Education research which focuses on the objective nature of information which can be used to support the rational decision making. Focussing on the ideology of career draws attention to the need for careers delivery, in Higher Education and beyond, to engage with more critical pedagogical approaches.