Many higher education institutions (HEIs) seek to attract international students through marketing and recruitment activity. At the same time, HEIs are developing strategic plans that suggest internationalisation strategies such as the recruitment of students are an important consideration for their institutions and these strategies and…

Although the number of international students in Canadian colleges has been increasing rapidly, colleges' internationalization activities have received less attention than those of universities. This article examined how Canadian colleges discuss international students in their official internationalization strategy documents. Conducting critical…

Universities websites have become a recruitment tool that is popular with students. Recruitment pages often seek to demonstrate the benefits of studying at the institution by adopting an objective approach that makes use of textual content that emphasises facts and data. Story-based text consisting of alumni experiences of a programme of studies…

The marketing mantra "know your audience" can be applied when examining higher education student recruitment. With endless avenues for communication and a rise in national data on this topic, exploring what works best for individual institutions is crucial. Disparaging data exists concerning how admissions administrators believe students…

Purpose: How higher education institutions (HEIs) approach the recruitment of international students is an area of global interest (James-MacEachern, 2018, Ross "et al.," 2013), but there is limited focus on how institutions in different parts of the world approach international student recruitment as an export marketing orientation…

There is growing international interest in how market imperatives interact with the socio-cultural and academic rationales of higher education internationalisation. This study provides new empirical material to examine the core rationales of international student recruitment in Latvia, where international students constitute 10% of the total…

This collection provides an overview of the opportunities and challenges faced by higher education institutions engaging with China. Among the issues considered are the importance of UK-China scientific research, the recruitment and integration of Chinese students, and self-censorship. The ten different contributors also cover the importance of…

Interrupted international mobility since 2020 emphasized the limited nature of focusing higher education internationalization on the recruitment of international students. Likewise, the term 'internationalization' has lost appeal as it connotes for some the imposing of Western approaches and colonialist assumptions about best practices. To assist…

This quantitative study investigates the role of satisfaction variables as predictors of institutional recommendation for over 45,000 international students at 96 different institutions globally. Using data from the International Student Barometer, it demonstrates which aspects of the university experience are most significant on students'…

College marching bands are a large and visible part of American music education. Institutions of higher learning have benefited from the existence of marching bands, as they serve as a powerful recruitment tool and an essential public relations vehicle for music departments and universities. The benefit students may receive from marching band…

Despite of the popularity of emphasizing diversity information on university websites surprisingly little is known about if how and why diversity recruitment strategies actually affect students' enrollment decisions. To gain insight into this question this paper introduces and tests a model applying general social psychological theorizing to the…

The growth of transnational education has been a major focus of attention for the UK sector since 2010. During a period when international student recruitment has stagnated, transnational education (TNE) has been widely seen as an alternative way of diversifying revenue and building international profile for universities. The UK presently…

Increasingly, universities have been engaging in transnational higher education (TNE), and such activity provides students with an additional study option. While much is already known about the TNE activities of universities in larger countries, such as Australia and the United Kingdom, very little is known about universities from smaller…

California State University, Bakersfield (CSUB) was awarded a five-year grant, "An Equitable Pathway to In-Demand STEM Careers", that began in Fall 2021 to create and expand a streamlined pathway for Hispanic students to pursue their educational and career goals with servingness culture support. In the first year, the grant team has…

Purpose: This study aims to examine factors that impact participation of diverse university students in an academic sustainability certificate and Office of Sustainability internships at the University of Georgia, recognizing the need for diverse voices and perspectives in addressing sustainability challenges and the current lack of diverse…