Over the past thirty years, considerable research has been conducted to understand the issues that affect a student's choice of a higher education institution. Past research has focused on understanding the phases of the decision process and the personal, financial, and environmental factors that influence institutional choice. Many of these…

Evaluation of college student recruitment and retention programs is complex and has limitations that must be acknowledged. It requires an ongoing commitment to evaluation and a willingness to look at such programs within the larger context of academic policies and administrative procedures. (MSE)

Without an institutional research office to look at recruitment and retention programs, DePauw University (Indiana) relies heavily on institutional trend data and comparative information to assess the effectiveness of three initiatives: recruitment of large numbers of minority students, strategic use of financial aid, and use of market…

Effective evaluation of college student recruitment and retention programs is critical to any enrollment management strategy as a strategic tool and a policymaking tool. Meaningful evaluation is based on setting clear goals, asking the right questions, and establishing a context for interpretation of results. (Author/MSE)

Although college missions, goals, and resources vary widely, institutions can assess the impact of financial aid and make strategic decisions to advance enrollment objectives. Such research requires specification of institutional goals and the relative priority of quality, quantity, diversity, and cost, and data on previous cohorts. New…

An environment that values evaluation as a means of effectively using resources is a prerequisite for development of administrative computing systems. Collaborative development of student information systems by a variety of campus offices increases the likelihood that useful information will be available to administrators for evaluating…

The office of institutional research can play a key role in creating a college's marketing plan. Designing survey instruments and evaluations to support new program development, employer-based education, and recruiting concepts are areas where institutional research can make important contributions (Author/MLW)

Evaluation of the impact of prospective students' contacts with the institution is an objective of the admissions research agenda at Tufts University (Massachusetts). An annual survey gathers information on individuals who make inquiries but do not submit an application and on the parents of matriculating students. (MSE)

Community colleges need to adopt a broad conceptual definition of a continuing student in the design and evaluation of their retention strategies, recognizing nondegree goals as legitimate educational achievements and intermittent but persistent attendance as a valid method of pursuing educational goals. (MSE)